Positioning(定位)163888.net targets to be the Largest Digital Music Community
华人第一音乐社区
Content: As the NO.1 online original music provider, 163888.net owns the maximum music works which take 60% amount of the gross of internet original music
内容优势:从CP的角度讲,163888目前是网络原创音乐的绝对领先者,大部分优秀的网络歌曲作品都是从163888出来
User base: 163888 is the largest online music entertainment platform in China with more than 3 million users
用户优势:163888已经汇聚了国内最多的音乐爱好者群体(无线大众的还是专业的),
Brand: 163888 has built the brand since successfully developed several famous internet singers such as Xiangxiang and Donglaidongwang
品牌优势:在网络原创音乐、音乐社区、造星平台等几个方面,树立起了卓越的品牌
R&D: 163888 has the client end recording software “K8” with high recording quality and handling facility, which optimize the user experience and build up the barrier of enter.
技术优势:163888注重技术研发,K8软件是国内最好的录音软件,并且适合专业和业余两大群体,远远领先于其他录音软件
Mission(使命)
Building a me-centered entertainment platform for users to create, show and share their own music/works
为大众创建自娱自乐的数字音乐平台
18/06/2004, officially launched the website(2004年6月18日正式开站)
12/2004,released the most popular song‘mouse love rice’ on the 163888.net ,which ranked No1 downloads ( 2004年12月《老鼠爱大米》网络歌曲在163888.net网络首发)
2/2005,the registered user reached 1,000,000(2005年2月注册用户达到100万)
10/2005, closed first round of financing with IDGVC( 2005年5月与著名国际风险投资商IDGVC完成第一轮融资)(现IDG股份已经增值11.3倍)
09/2005,registered user reached 2,000,000( 2005年9月注册用户达到200万)
PV: 2 million, Independent IP: 0.15million( 2005年10月,PV:200万,IP:15万,唯一访客:18万)